A new alternative to Property Management in Medellin
Dear Gutierrez Group reader,
A few weeks ago, in one of our recent newsletters where we presented our Private Mortgage Lending project (click here to read it), we mentioned that we believe there are better opportunities out there, waiting to be seized, when compared against traditional real estate.
Our Mortgage Lending, Taxi Lending, Factoring with Judgments, and Forestry programs are all perfect examples of this. The first three have been consistently delivering annual yields between 10 and 13% for several years, while our forestry program, Colombian Timber, is expected to far exceed these yields. Furthermore, these opportunities are all comprehensively managed by ourselves and our group of professionals with the same degree of care and excellency that we imprint to anything and everything we do.
Now, the foregoing doesn’t mean that we don’t like real estate. We actually do and we have our own share of real estate in Medellin. After having closed well over 400 transactions since 2009, we understand the importance of real estate, and while we don’t necessarily consider it a remarkably profitable investment, we do recognize its importance into any investor’s portfolio.
We’re also no strangers to the dynamics of foreign investment in Colombia, as we’ve been in the business of taking care of expats and foreign investors for the past decade. We’ve seen, first-hand, how their initial, almost instinctive interest in Colombia is to buy a second home to either rent out, live a portion of the year in, or both.
Sadly, in the same way we have helped hundreds of foreign investors materialize their goals of buying real estate, we have also seen some of them shift their gears to reverse, pack their belongings, sell their properties, and take off, more often than not due to situations beyond their control. Overpriced properties (what we colloquially refer to here as “gringo pricing”), which transforms to promised yields not being achieved; disjointed legal, tax, and accounting management towards owner’s fiscal efficiency and/or procurement of visas; or the most common cause of all, simply poor property management service are the main reasons why investors wave goodbye.
It is precisely because of these grievances and our client’s subsequent struggle that we decided almost two years ago, to create our very own Property Management Division.
Our direct involvement in this industry started in mid-2016 with the development of Manila House, a 3-year-old 5-stories building that we bought by joining forces with three of our closest clients, renovated and furnished. Today, Manila House operates as a fully-licensed short-term rental building with five tastefully designed units of different sizes, in one of El Poblado’s most up and coming neighborhoods, with average occupancy rates of between 70% to 80%. The entire project took our team, led by Felipe and Daniel Gutierrez, founding partners of Gutierrez Group, only 6 months, from when the property was purchased until it was fully operational, by the end of 2016.
During the first quarter, Felipe was in charge of operations, but soon enough we brought into the team someone who could entirely devote to leading the blossoming project: Ana Maria Estrada, who took over as a whirlwind of efficiency. What happened next shook our core and made us fully aware of the problem we referred to just a few lines above. Without wanting to spread the word at all, it didn’t take long for a few close clients to notice that we were managing rental properties and kindly request us to take over their own units.
Naturally, after assessing their situations, we knew that we needed to step up and aid. But in doing so we also needed to further reinforce our operation, which is why so we recruited more talent: a second property manager, two new accountants, cleaning staff and all terrain handyman.
In over a year and a half, we organically grew from managing just the five Manila House units, to 30+ properties in Medellin and 5 in Cartagena, all of which are owned by clients that we can also call friends, which is the only way we know and believe business shall be done.
In retrospective, the (un)fortunate set of events that conducted to us getting involved in our version of truly careful property management has granted us an even more powerful strategic advantage as a MULTI-FAMILY OFFICE.
Today, in addition to the full array of legal, reporting, investment, wealth management and back office services, we now have a fully consolidated Real Estate Division, composed by three areas:
- Project Development, led by Daniel Gutierrez, in charge of finding unique opportunities to develop real estate projects of different sizes and kinds (big news coming soon…)
- Property Management, led by Ana Maria, in charge of operating both the projects developed by our group as well as the properties that our clients trust us with.
- Realty, led by Juan Camilo, in charge of finding our clients good opportunities that fit their requirements at truly fair prices.
New project in El Poblado, under licensing
In sight of our comprehensive involvement in Real Estate, it is our great pleasure to invite our readers to consider us for their current or future property management and real estate needs. Reliability, responsiveness, proper articulation between the different fields of expertise and good old fashioned Gutierrez Group’s care are a few of the things that we bring to the table.
To see our SuperHost AirBnb profile, see our current listings, and read how our guests are reviewing us, click here.
To inquiry about our Property Management service please contact Ana Maria Estrada at email@example.com
And here are some of the latest reviews we’ve gotten from satisfied guests:
“This apartment is fantastic in every way! The location can’t be beat (restaurants and supermarket close by) and the property itself is stylish, cozy and very comfortable. There is a well equipped kitchen and two ensuite bedrooms with comfortable beds. There was always a lot of light that came in the apartment, which we loved. (If you prefer, can always pull down the shade) We felt completely safe in the building as well as in the neighborhood. There were a couple of super friendly security personnel on the property during the weekdays and it made us feel very welcomed. Ana was always available to answer questions and provide suggestions and tips. I don’t think one can ask for more from a host! She is a super hostess without a doubt. Just an addition note: Medellin is an amazing city and easy to fall in love with!”
Anchi, March 2018. Manila House Unit 2
“If you are lucky enough to find Ana & Felipe’s place available for the dates you’ll be in Medellin, do yourself a favor and book it! I stayed here with my Dad, who was visiting me in Medellin for the first time, and we could not have had a better experience. The space itself is even more beautiful/luxurious than in the photos (which are already stunning), and there are on-site attendants 24 hours (one person from 6a-6p, the other from 6p-6a) both of whom were so kind, helping us with our luggage, making sure we knew how to use the door code, always being a friendly face to say hello. My Dad was a bit worried about the fact that the apartment didn’t have A/C (coming from the US where A/C is everywhere) but don’t let that deter you- each room has a really nice fan that is powerful and quiet, and we were perfectly comfortable temperature-wise the entire time! The beds are so comfortable, it’s like sleeping on a big fluffy cloud, and there are a whole host of thoughtful touches including nice, plush towels and all the kitchen amenities you need to have a quick breakfast at home. The other thing that makes this place stand out is the location- there are TONS of fabulous restaurants within walking distance, we could have eaten at a different amazing place every night and still not seen it all in a week. Thank you, Ana & Felipe, for having us, and for making our stay so special by letting us stay in your beautiful home!”
Alexandra, May 2018, Manila House Unit 1
“My friends and I stayed at Ana & Felipe’s place and we can’t stop talking about how great their place is! It’s in a perfect location! Literally 1 block away from restaurants, bars, and shops. Their place is beautifully decorated and has all the amenities you need while on vacation. Ana was great at responding to my messages. She even coordinated for us to be picked up and dropped off at MDE airport. The apartment is beyond amazing for the value. We definitely recommend and would love to come back and stay here in the future”
Adan, July 2018, Belmonte 202
“My friends and I really enjoyed our stay in Ana’s apartment. The location was perfect – a short taxi ride to the old town and near plenty of restaurants and supermarkets. The apartment had an amazing view of both the city and the sea. It was modern, clean and had everything we needed. We had the use of a gorgeous rooftop pool overlooking the sea. The property was great value for money and Ana responded to any queries I had within minutes – I highly recommend this property!”
Emily, June 2018, Palmetto Beach 3601